Commercial lighting design

Commercial lighting for retail outlets

When a shopper visits a store, the smells, sounds, colours and lights they experience have a profound impact on behaviour.  A commercial lighting designer will use lighting to perform certain functions in a retail store, these include;

  • Attracting customers
  • Showing the store is open
  • Establishing the company image or brand
  • Provide visual guidance around a store
  • Make products look attractive
  • Make customers feel relaxed and at ease
  • Create a good shopping experience
  • Encourage purchasing

Studies have proven that the right lighting can have a dramatic effect on retail success.  A Telegraph feature titled ‘They have ways of making you spend,’ described how sales decreased for fashion retailer Next when they changed their store light bulbs to more energy-efficient ones.  An investigation uncovered that the lights were actually making their clothing look a different colour, blues looked green.

As well as providing the perfect buying atmosphere for customers, lighting must create a pleasant working environment for staff.  With the use of high quality, energy efficient commercial lighting, it’s possible to save money and reduce maintenance costs too.  Well-designed controls are also important, staff must be able to control lighting for window displays and storerooms safely and easily.

You cannot use a ‘one-size-fits-all’ approach.   Different types of stores require different lighting plans, for different purposes.  An out-of-town DIY outlet requires uniform lighting and high-level illumination for easy reading of product labels.  When you visit this kind of store, you normally go for a purpose, lighting doesn’t need to attract customers or create an ambiance, it must be practical.

A high street clothing stores’ aims would be to attract passers-by with a welcoming entrance, successful window display, and clever accent lighting to showcase the products inside.  Store lighting must create a comfortable atmosphere for browsing, and allow customers to easily see and examine the products.  So, there must be a careful balance of ambient and accent lighting.

Higher-end establishments will use colour, contrast, and accent to create an ambiance. Lighting is often more dramatic and will be used to portray certain moods or themes.  A jewellery store for example, will use shelf and case lighting to highlight items.  These miniature lights must be carefully selected to highlight and enhance the look of the pieces.

Contact D-Light on 01793 710003 to book your FREE commercial lighting consultation.